Twitter is a cool platform, but it has had some problems. It is so crowded, you know? He is so happy and it is therefore based on text, it is quite difficult to get people happy to scroll this hectic timeline of Twitter.
But Twitter it gets. And I think that's why we were seeing so many experimentation on their end in the past months. For example, not too long ago we started seeing multimedia content embedded in tweets. Cool... not a bad not to incorporate more visual content throughout this text. And we also saw the advent of lead cards Twitter generation - it is true, that they're helping companies generate leads more easily via the Twitter timeline, too. And now, according to TechCrunch, they begin to experiment a new feature of embedded tweet which will help you make the most advantageous for the brands share content (if the feature is always deployed full scale).
Again, this is just a test right now, so you will not see this device deployed on behalf of Twitter for your brand that you can see what pops up with some tweets from your timeline. It seems that Twitter is testing a feature in which a tweet that has been incorporated elsewhere lists websites the tweet embarked on. Here is an example:
Twitter has always shown where individual tweets are integrated on? pic.twitter.com/Th5y94omPZ
-Mikko Hypponen ? (@mikko) July 1, 2013
See there down? Where it says 'Embedded in these Web sites? These are the sites that have incorporated this particular tweet - so, theoretically, HubSpot should appear in this tweet now, too. (By the way, I checked, and so far it is not... I'll update you if he makes it, however.)
So if this feature takes place at all, if you embed a tweet on your Web site, then your website should appear at the bottom of this tweet when it is seen on Twitter.
Why is this cool new feature? Because it would be more advantageous for the sites to share the contents of someone else - and share a tweet, specifically, instead of saying... a link inbound to a blog post. It is getting people to use Twitter to find content to link to, since they could get greater visibility by incorporating tweets. It doesn't hurt Twitter, either, as it tinged people to use the functionality of tweets incorporated instead of just take a screenshot of a tweet. Adoption of functionality is a very good thing for the little blue bird.
Twitter said, however, that it is testing a ton of new features like this. So that it can get the axe, while others that we have not yet seen could appear. In itsr blog post, "Innovate experimenting," which was actually released for more than a year to respond to these types of pop-ups from feature, Twitter writes, "we often test hundreds of variants of new features and models of small groups of users...". These experiments we help to understand what experiences of people like best or use most often. When an experiment ends, we study the results and ride the most successful variation of all worldwide as soon as we can." Sounds familiar? If you are a buyer of agile, I think you will recognise approach to Twitter.
What do you think? These tests help Twitter add more value for users and brands? Are they helping to improve the consumption of content of experience?
Image credit: marek.sotak
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