As we all know, content creation isn't as simple as just stringing together a few words and clicking "publish." At least all high-quality content creators know this.
From start to finish, content creation has quite a few steps if you really think about it -- concepting, production, and the whole editorial process. Unfortunately, it's that last one that often gets undermined/rushed through/swept aside, as content creators hurry to get things out the door. But if you really want to ship a remarkable, high-quality piece of content, you can't afford to overlook the editing process.
And during that editorial process, where there really is a lot to consider, it can be difficult to remember everything you should be thinking about before a piece of content is truly ready to rock. So in an effort to make things a little easier on you, we decided to compile a checklist you can use to make sure your next piece of content is ready and raring to go, whether it be a simple blog post or something longer form, like an ebook.
Bookmark this post, or download this Word Doc with just one click, which you can print out and customize with any additional considerations specific to your own editing process. This way, you can be sure you're not overlooking anything important in future content.
Consider these high-level questions at the beginning stages of the editorial process. (Tip: Ask contributors to run a working title/brief outline for the piece of content by you before they start writing so you can steer them in the right direction and save writers' time.)
Does this topic align with our content strategy? Will our readers/personas care about it? Have we covered this topic comprehensively in the past? Will it add anything new and interesting to the noise created by all the content on the web?
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